Thank you, Amanda

HTB is in. The receipt is on its way to your inbox, and Maddy from our team will reach out to book your onboarding call with you and Ashley, so the strategy sessions get moving this week.

Social Scope · Prepared for

Holden Timeless Beauty

Dr. Amanda Holden · Ashley Holden, Director of Marketing · San Diego, San Marcos, Fallbrook and Carlsbad

This is the HTB half of the social plan. We take over HTB's one Instagram and one TikTok, covering all four locations, at three posts a week, inside Alpha's brand rules, and we start with the content you already have recorded through the end of the year so nothing goes quiet. Around that we build HTB a local playbook with a brand persona and a patient avatar, set your team up with a private portal, and add a monthly Instagram Live with Buck and a free studio session each month. It runs October through December, and in January we sit down together and look at what it did.

Part one · one time

Setup, HTB's Half

$1,250

Half of the $2,500 setup. The other half sits on your personal plan. It covers getting the accounts and content back in HTB's hands, connecting them to us without a password changing hands, and sorting the recorded library into a calendar.

Part two · monthly, October to December

HTB Social

$1,500/month

HTB's one Instagram and one TikTok at three posts a week, the local playbook, brand persona and patient avatar, the private portal, a monthly Instagram Live with Buck, and one studio session a month on us.

01 / What's included

Six pieces, itemized.

Alpha's digital team owns the HTB brand at the corporate level. What stays local is HTB's one Instagram account and one TikTok account, which cover all four locations, and that is the part this covers. Everything we make follows Alpha's rules, and Ashley stays the person who sets the direction.

01
Setup · one time

Getting HTB Back in Control

Before anything posts, the accounts, the logins and the recorded content need to sit with HTB, and then with us.

  • A written checklist for getting every login, content folder and posting calendar back from the previous manager, ready for Ashley to send as it is
  • Instagram and TikTok connected to our team on a short call with you or Ashley, so no password is ever emailed or texted to us
  • Two step login codes stay on HTB's phones, not ours
  • Every clip and photo already recorded pulled into one library and sorted by spa, provider, treatment and season
  • Anything already scheduled checked, so nothing goes out twice or goes out stale
  • Alpha's brand and compliance rules collected at kickoff and turned into a one page do and don't list that every editor on your account works from
02
Monthly

Local Strategy and Brand Persona

A short working playbook for how HTB shows up in north San Diego County, written inside Alpha's brand rather than around it.

  • A look at the HTB accounts as they stand: what has run, what has pulled, and what has gone quiet
  • The local picture across the med spas your patients also follow, and where HTB sits against them
  • The HTB brand persona: how the spas sound and look on local social, from physician-led care to the laid-back luxury on your site
  • Voice and caption rules that match Alpha's and still read like your providers talking
  • Content pillars, with a set share of posts for each, so the feed stays balanced between treatments, providers, patient stories and the spas themselves
  • A posting calendar through December, built first from what you already recorded
  • The playbook checked against the numbers every month and adjusted
03
Monthly

Patient Avatar

Who books at HTB, modeled from real third party data, so the content speaks to the person who actually walks in.

  • The HTB patient avatar, modeled and documented
  • Third party consumer and lifestyle panels behind it
  • Differences between San Diego, San Marcos, Fallbrook and Carlsbad, where the data shows them
  • What your patient values, what gets them to book, and what holds them back, each mapped to content that answers it
  • Which platform they actually watch, so Instagram and TikTok each get what works there
  • Written into the playbook, and the content pillars come out of it
04
Monthly

One Instagram, One TikTok

Three posts a week across HTB's Instagram and TikTok, the rhythm you already had, now run by a full team.

  • Three posts a week, published to HTB's one Instagram account and one TikTok account
  • We start with the content already recorded through the end of the year, so there is no gap while the new rhythm settles in
  • Editing on every post: cuts, color, sound and pacing
  • Captions, on-screen text, hooks and covers written and designed for HTB
  • Spa, provider and treatment tags handled, so each location gets its share of the feed
  • Posting times, hashtags and the calendar handled for you
  • Comments answered in HTB's voice. Questions about pricing, booking or anything medical go straight to your front desk instead of getting an answer from us
  • Nothing goes out about treatments or results that Alpha's rules do not allow
  • No AI-generated faces, voices or before and after images, ever
05
Monthly

Private Portal

One place for HTB's content, installed as an app on your phone and Ashley's.

  • The calendar for the weeks ahead, so Ashley can see what is going out and pull anything before it does
  • Prompts for you and your providers when you want fresh material, written from the content pillars and easy to shoot on a normal day at the spa
  • Upload straight from the app, thirty to sixty second clips, with no editing and no captions on your side
  • Every post that went out, in one place, with the analytics beside it
  • Analytics read for you every month and explained, down to which spa, treatment and format is pulling
  • A Slack channel with our team for the day to day
06
Monthly

Instagram Lives and the Studio

Once a month you get Buck on camera with you, live from your phone, and a studio session in Scottsdale whenever you want to come in.

Instagram Live
  • One Instagram Live a month with Buck, about ten minutes, from your phone wherever you are
  • Booked in a couple of taps on our studio page, with step by step instructions sent to you ahead of time
  • A topic picked from the playbook, and the Live promoted on HTB's accounts beforehand
  • Saved as a post afterwards and cut into short clips for the feed
Studio
  • One session a month in our Scottsdale studio is on us: the studio, lighting, cameras, crew and direction
  • Each session edited and cut into short form for the HTB accounts
  • Your travel to Scottsdale is on your side
  • If you would rather we come to you and film at the spas, the cost for that is laid out in the investment section below
02 / How it runs

Back in control in week one, posting by week two.

Because you already have content recorded, the first posts do not wait on the strategy work. The playbook gets built while the feed is already moving. The week ranges below are how it usually runs and depend on how quickly the accounts come back from the previous manager.

Step 01
Week one

Kickoff with you and Ashley

One call to walk through HTB, the four spas, what worked before and what Alpha needs from local social. We send the recovery checklist the same day, collect Alpha's rules, and book the short call where we connect Instagram and TikTok together.

Step 02
Weeks one to two

Library, calendar and first posts

The recorded content is sorted, the calendar through December is laid out, and the first posts go out. Your portal and Slack channel are set up on your phones in this window.

Step 03
Weeks two to four

Playbook, persona and patient avatar

The local playbook is written, the brand persona is set, and the third party data pull models your patient. Ashley reviews it, and the content pillars that come out of it start shaping what we post.

Step 04
Every month

Three posts a week, a Live and studio time

Posting runs every week. Once a month there is an Instagram Live with Buck and a studio session in Scottsdale if you want one. The numbers sit in your portal the whole time and we read them for you each month.

Step 05
January

We look at it together

After December we sit down with you and Ashley, look at what three months did across the four locations, and decide what 2027 looks like. From there it carries on month to month for as long as it is earning its keep.

03 / Who does what

You run the spas. We run the feed.

Most of what we need from HTB comes in the first week. After that it is a glance at the calendar and the occasional clip when something good is happening at a spa.

Your side

Mostly week one
  • Get the logins and the content back from the previous manager, using the checklist we send
  • Join a short call so we can connect Instagram and TikTok
  • Send Alpha's brand and compliance rules at kickoff
  • Keep patient consent on file for anyone who appears in a post
  • Glance at the calendar in the portal and flag anything Alpha would not want
  • Shoot a short clip when a prompt fits your day, if you want fresh material
  • Tell us about promotions, new providers, events and anything happening at a spa

You never write a caption or schedule a post.

Our side

Everything else
  • The recovery checklist, the connection call and the content library
  • The do and don't list built from Alpha's rules
  • The local playbook, brand persona and patient avatar
  • Three posts a week on Instagram and TikTok
  • Every edit, caption, cover and schedule
  • Comments answered, with booking and medical questions passed to your team
  • The portal and the Slack channel, staffed
  • A monthly Instagram Live with Buck
  • One studio session a month in Scottsdale, on us
  • Analytics read and explained every month, and the January review

Your accounts stay in HTB's name the whole way through.

04 / Investment

Every line, itemized.

All figures are in US dollars. This is HTB's half of the plan, billed to HTB. Your personal plan is its own agreement and its own billing.

Part one · Setup

One time
Account recovery and connectionThe written checklist, then Instagram and TikTok connected to us on a call
Included
Content library and calendarEverything already recorded, sorted by spa, provider, treatment and season, and laid out through December
Included
Alpha do and don't listAlpha's brand and compliance rules turned into one page our editors work from
Included
Full setup, both plans
$2,500
HTB's halfThe other $1,250 sits on your personal plan
$1,250

Part two · HTB Social

Per month, October to December
Instagram and TikTok, three posts a weekEditing, captions, covers, tags, scheduling and comments
Included
Local strategy and brand persona
Included
Patient avatar, third party data
Included
Private portal, Slack and monthly analytics
Included
Instagram Live with Buck, once a month
Included
Studio session in Scottsdale, once a monthStudio, crew, direction and the edit. Your travel to Scottsdale is on your side
Included
Per monthThree months, then reviewed together in January
$1,500/month

Filming at your spas

Only when you ask for it
Filming day at HTBOur crew at your locations for the day, covering as many of the four spas as the day allows
$2,000
Two round trip flightsPhoenix to San Diego
At cost
Rental car
At cost
Hotel, if the day runs long
At cost
How it is billedWe quote the trip before we book it, and bill it on its own invoice. If one trip also covers your personal accounts, the day fee is charged once
$2,000 + travel
Today
$2,750

HTB's half of setup, plus the first month

$1,250 and $1,500 in one payment, so the account recovery and the posting both start straight away.

Then, months two and three
$1,500/month

Same date each month, automatically

Two more payments of $1,500, so the three months come to $5,750 including setup. After the January review it carries on month to month with thirty days notice to stop.

Not included in this scope: Alpha's corporate brand and marketing, the HTB website, paid advertising and ad spend, email and newsletters, public relations, platforms other than Instagram and TikTok, and your personal accounts, which sit on your own plan. Filming at your spas is billed separately as set out above. Anything else gets its own scope and its own number if you want it.

Start HTB's social

Service Agreement and Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client, Holden Timeless Beauty, and Qinary Corporation, an Arizona corporation ("Company"). Upon execution of this agreement, a dedicated team is assembled and assigned to Client's account. All fees are billed in advance to reserve team capacity and production resources, and payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to supply access or materials, does not constitute grounds for cancellation, pause, credit or refund. All fees are stated and charged in United States dollars.

The Two Parts and How They Are Billed

This agreement has two parts. Part one is a one-time setup fee of $1,250, being Client's half of a $2,500 setup shared with a separate agreement for Dr. Amanda Holden's personal accounts. Part two is a monthly fee of $1,500 per month with a minimum term of three consecutive months. On execution Client pays $2,750, being the setup fee and the first month together, and $1,500 is then charged automatically on the same date in each following month, or on the last day of a shorter month. The three month commitment therefore totals $5,750 including the setup fee. This agreement stands on its own and is not conditional on the separate personal agreement.

Minimum Term and Cancellation

The monthly service requires a minimum commitment of three consecutive monthly payments. The parties will review the engagement together in January 2027. Following the initial term, the service continues on a month-to-month basis and requires thirty days written notice prior to the next billing date to cancel. Early termination during the initial term requires payment of all remaining months in the commitment period.

Scope

Part one covers a written account recovery checklist, connection of Client's one Instagram account and one TikTok account to Company through a live session with Client so that no passwords are sent to Company, collection and organization of Client's existing recorded content, review of any posts already scheduled, and a one page summary of the brand and compliance rules supplied by Client's parent organization. Part two covers a local social strategy and brand persona for HTB, a patient avatar modeled from third party data, publication of three posts per week to Client's one Instagram account and one TikTok account, which cover all of Client's locations, including editing, captions, on-screen text, covers, tagging and scheduling, comment management with pricing, booking and medical questions referred to Client's staff, the private client portal and a shared Slack channel, monthly analytics, one Instagram Live per month with Buck Wise of approximately ten minutes, and one studio session per month at Company's studio in Scottsdale, Arizona, including its editing into short form content. Unused Instagram Lives and studio sessions do not roll over. Client's travel to Scottsdale is Client's responsibility.

Filming at Client's Locations

At Client's request, Company will film at Client's locations for a day fee of $2,000 per filming day, plus two round trip flights, a rental car and, where the day requires it, hotel accommodation, each billed at cost. Company will quote each trip in writing before booking it, and it is billed on a separate invoice. Where a single trip also serves Dr. Amanda Holden's personal agreement, the day fee is charged once.

Not Included

Excluded from this agreement and available only under a separate scope and fee: brand and marketing work belonging to Client's parent organization, website work, paid advertising management and advertising spend, email and newsletters, public relations, platforms other than Instagram and TikTok, and Dr. Amanda Holden's personal accounts, which are covered by a separate agreement.

Brand Rules, Medical Claims and Patient Consent

Client will supply the brand, marketing and compliance rules set by its parent organization, and Company will follow them in everything it publishes for Client. Client is responsible for the accuracy of treatment, pricing, provider and medical information supplied to Company, and for obtaining and keeping written consent from any patient who appears in content supplied to or filmed by Company. Company does not provide medical advice in comments or messages and refers those questions to Client's staff. Upcoming posts are visible to Client in the portal calendar, and Client may ask for any post to be held or removed at any time. Content supplied by Client is otherwise treated as approved for publication.

Access and Accounts

Client is responsible for recovering its accounts, logins and content from any previous provider, and for keeping two-step verification on devices it controls. Company is not responsible for access, content or data held by third parties. Client's accounts remain in Client's name throughout, and Company's access is removed at the end of the engagement.

Results

Social platforms are third-party systems that Company does not control. Reach, followers, engagement and bookings depend on factors outside this engagement, including platform changes and market conditions. Services are provided on a best-effort professional basis and no specific result is guaranteed.

Content and Intellectual Property

All content, strategies, brand assets and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies and promotional materials unless Client provides written objection.

Refunds

Qinary Corporation does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

One secure payment today for HTB's half of setup and the first month. Then $1,500 on the same date each month, three month minimum, $5,750 in total across the three months.

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